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The Market Research Toolbox: A Concise Guide for Beginners Second Edition 2005 г Мягкая обложка, 224 стр ISBN 1412913195 инфо 6872j.

The Market Research Toolbox: A Concise Guide for Beginners Second Edition 2005 г Мягкая обложка, 224 стр ISBN 1412913195 инфо 6872j.

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of Tашщлрhe Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision The book begins by defining market research and discussing some of the various techniques It then goes on to examine what бимеыobjectives can be met by doing market research and the expected payoffs Автор Эдвард Ф Мак-Куэрри Edward F McQuarrie.



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